He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. These levers are unappreciated and we’re often unaware of just how much they influence our reasoning every day.Įric J.
The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. It also dives into how, if we are aware of how choice architecture works, we can actually use it to our benefit, and make better decisions.A leader in decision-making research reveals how choices are designed-and why it’s so important to understand their inner workingsĮvery time we make a choice, our minds go through an elaborate process most of us never even notice. This conversation details important topics from the book, such as what choice architecture is, and how it relates to choice engines. Johnson’s expertise lies in how we make decisions, but also how those decisions are influenced by how our choices are perceived. In this episode of The Decision Corner podcast, Brooke is joined by Eric Johnson, director of the Center for Decision Sciences at Columbia University and author of the upcoming release, The Elements of Choice.
0 kommentar(er)
